India, 11th March 2025: Women’s Day often comes wrapped in flowers, chocolates, and heartfelt messages—but is that enough? This year, Tonic Worldwide chose to make a real difference by empowering women entrepreneurs in a way that truly benefits them.
As a part of the #SheReelswithTonic initiative, Tonic Worldwide extended its support to ten women-led businesses, creating engaging Instagram reels to amplify their digital brand presence. The selected businesses, all with under 10K followers, received customized content to enhance their visibility and reach.
The initiative began with an open call for participation on Instagram and LinkedIn, which saw an overwhelming response—nearly 100 brands reached out within just 5 days. The Tonic team meticulously shortlisted businesses, conceptualized two tailored reel ideas per brand, and allowed the entrepreneurs to choose their preferred approach. From coordinating product deliveries to shooting high-quality content at Tonic’s premises, the team ensured a seamless and collaborative experience.
With enthusiastic support from Tonic Worldwide’s colleagues, #SheReelswithTonic came to life—celebrating women entrepreneurship in a meaningful and impactful way.
Speaking on the initiative, Sudish Balan, Co-founder & Chief Creative Officer, Tonic Worldwide, says, “I believe that the best kind of empowerment is the one that truly helps others move forward in life. With SheReels, Tonic Worldwide sought to amplify the power of women entrepreneurship through strategically planned and aesthetically produced Instagram reels. Brought to life by our exceptional all-women content creation team, this initiative not only embodied the IWD 2025 theme of ‘Accelerate Action’ but also brought us immense pride and fulfillment in giving back to the community.”
Here are a few of our #SheReelswithTonic:
https://www.instagram.com/p/DGxtHGBxWpJ/
https://www.instagram.com/p/DG5ViRXBT5x/
https://www.instagram.com/p/DG3A3pPgKvP/
Call for action video:
https://www.instagram.com/reel/DFueMndSiZv/?igsh=dzZhZmZ3ZXF6dmVp