April Fool’s Day Breaks Laughter Amid Blues
Aday for the pranksters and mischief-makers, April Fool’s day has always been a favourite among brands for showing their playful side to their consumers so as to connect with them better. It has been a great excuse for brands to abandon their conventional jargon and indulge in some shenanigans to break the monotony.
This year, however, it has been a sensitive topic amid all the perplexity that exists due to the COVID-19 virus. Brands needed to be extra cautious to avoid any faux pas as it could be a rather touchy subject.
Here’s how brands urge people to not be foolish and act wisely.
Kotak Life Insurance
Bombay Shaving Company
Treo By Milton