April Fools is a special day for brands and customers alike. It’s that one day of the year that brands can break free from their structured and routined campaigns. This allows them to take control of their artistic freedom entirely – creating humorous campaigns and posts that leave their viewers in stitches.

Albeit the pandemic has attempted many a time to hamper the relationship brands have with their audience, social media platforms have done nothing but strengthened it.
In a time of restlessness and disquietude, brands have gone all out to temporarily distract us from the chaos around us.

Here are a few of our favorites: