Nickelodeon announces its first-ever Metaverse awards screening!

24 March, 2022 (Thursday)

Nickelodeon has been a prevailing entertainment platform for a long time and is known for keeping the young audience engaged with its enticing and exciting content.

This Viacom18’s and India’s leading kids’ entertainment franchise is stepping into the metaverse and delivering something that stands to be one-of-a-kind and a first-timer in the entertainment industry. 

The “Alpenliebe Eclairs Plus presents Nickelodeon Kids’ Choice Awards 2021” is going to be screened in the metaverse at Decentraland and is a celebration of empowering kids and their choices. 

Speaking on creating category-first innovations Nina Elavia Jaipuria, Head - Hindi Mass Entertainment & Kids TV Network, Viacom18, said, “Nickelodeon Kids’ Choice Awards reiterates our commitment towards empowering and encouraging young audiences to voice their choice. KCA has created a unique position for itself, and year-on-year continues to deepen engagement with its audiences. Always ahead of the curve, Nickelodeon has created new benchmarks for innovation in the category and KCA 2021 is all set to provide a seamless unified experience to consumers on a platform of their choice including the first-ever metaverse screening in the category!”

The awards will go live on about 14+ multiscreen platforms including Nick, Sonic, Nick HD+, Tata Play (Ch. Nos 664 and 665), on Viacom18’s OTT platforms Voot, Voot Kids along with Jio TV and Jio TV+ and on digital platforms such as YouTube, Facebook and Instagram on Sunday 27th March 2022 at 8.30 pm. 

This event will allow the Nicktoons to not only enjoy amazing arcade games but also present awards to their beloved celebrities. 

Speaking about partnering with the pioneering awards Rohit Kapoor, Marketing Director from Perfetti Van Melle, said, "As a brand that is also looking at deep engagement with kids and families we are always on the lookout for unique platforms and properties that allow us to tell our brand story distinctively. Associating with a category first metaverse event allows us to augment our engagement with our audience and make it more meaningful and tech-forward.   In times when every child is engaging with a screen this clutter-breaking association allows us to be ahead of the curve in striking a connect with families."

The editions have witnessed creative campaigns organised to allure influencers and audiences and look forward to making this event a spectacular one. 

Lastly, on integrating with Kids Choice Mr Karthik Nagarajan, Chief Content Officer, Wavemaker India, said, “Content marketing on Metaverse platform is the next wave in digital marketing. At Wavemaker, our philosophy is to positively provoke our clients and create industry-first innovative work for our brands. With Alpenliebe Eclairs Plus and Nickelodeon Kids Choice Awards, we had the perfect partnership to create category first Web3.0 event which would enthral young audiences and their parents. Interactive entertainment is the future of consumer experience and we are all excited to ride this wave.”