WarnerMedia And Discovery''s New Merger Name Amuses Netizens

08 June, 2021 (Tuesday)

WarnerMedia and Discovery recently merged and have announced the name of their new company, WarnerBros. Discovery with the deal to be closed by mid-2022.

AT&T announced last month that the two firms will merge to establish a new publicly traded entertaining firm. Warners Bros. Discover will concentrate on streaming, entertainment, and news while AT&T will continue to focus on broadband and mobile connections. AT&T further stated that WarnerMedia - the entertainment juggernaut encompassing Warner Bros., HBO, DC Comics, and CNN, among many others - would spin and that the new firm was going to be taken over by Discovery.

The new name was unveiled to the WarnerMedia employees in Burbank, California by the Discovery president and CEO David Zaslav, who will serve as CEO for the new company.

Zaslav said that the name Warner Bros. Discovery truly represents the merger, their belief system, and what the name stands for.
According to him, “And we thought about Warner Brothers and the fact that Warner Brothers is something that the greatest content that over the last 98 years that has been produced. Most of it has been produced where at the end you see the word Warner Brothers. It's imprinted in all of us and what it says is it makes you smile, and it says this is a creative content company...
Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world—that is what the company will be about. We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation, and inspiration.”

Although the new company didn't have a new logo set on the day it announced its merger, it did unveil the initial wordmark on social media and the public have had strong opinions on it with the many joining the consensus that the temporary logo resembles 'something out of MS Office's WordArt.'