We Have a Joke About a New Format, But It’s Trending Already

28 July, 2020 (Tuesday)

Clever meme and joke formats often catch on like wildfire on social media and this new format from last week called “I have a joke” quickly resonated with people on Indian social media. Its genius lies in its simplicity. The adaptability and ease of use of this trending format leave several opportunities to creatively exploit it. Naturally, brands and influencers on social media did just that to create a whole spectrum of hilarious posts. Several big brands like Netflix, Amul, Myntra and PayTM among many others used this format on both Twitter and Instagram while adding their own twist to it using their brand elements.

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