TotalEnergies has brought back its much-loved ‘Lamba Chalega’ campaign, reinforcing its commitment to delivering high-performance lubricants that enhance the riding experience.
With this second edition, the brand taps into nostalgia while showcasing how its Hi-Perf engine oil ensures durability, efficiency, and protection for motorcycles across India.
For millions of Indians, bikes are more than just a mode of transport—they symbolize freedom, convenience, and connection. Recognizing this deep bond, TotalEnergies’ campaign highlights the role of Hi-Perf engine oil in ensuring smoother, longer, and more efficient rides. The campaign, conceptualized by Havas Creative India, blends a catchy tune with relatable moments to capture the trust and reassurance that riders seek from their engine oil.
Kanchan Dahiya, VP – Public Affairs, Communication & CSR, TotalEnergies Marketing India Pvt. Ltd. (TEMIPL), expressed excitement about reviving the campaign:
“We are delighted to introduce the second edition of the ‘Lamba Chalega’ campaign, bringing back a melody that resonates across all age groups. Our Hi-Perf range is designed to enhance engine life and performance, providing riders with the confidence to go the extra mile. This campaign reflects our unwavering commitment to innovation and customer satisfaction.”
Anupama Ramaswamy, Joint MD & Chief Creative Officer at Havas Creative India, emphasized the emotional and practical appeal of the campaign:
“Every decision in life is backed by a need for reassurance, and the same applies to choosing engine oil. Our TVC conveys this universal truth through an engaging song, relatable storytelling, and memorable visuals—showcasing Hi-Perf engine oil as the ultimate choice for performance and reliability.”
As a brand that understands the pulse of Indian commuters, TotalEnergies continues to push boundaries in lubrication technology. The ‘Lamba Chalega’ campaign not only brings back a beloved jingle but also reinforces the brand’s promise of ensuring every ride is smooth, reliable, and long-lasting. With its Hi-Perf engine oil, riders can expect enhanced cooling, superior protection, and better mileage, making every journey more enjoyable