“Prepare for a styling revolution as the iconic Ananya Panday joins TRESemmé!”
TRESemmé, a hair care brand, has announced its brand-new partnership with Bollywood actress Ananya Panday.
Joining Kiara Advani in the TRESemmé family, Ananya Panday is the newest face of the brand and will bring her signature flair and salon-expertise to her role. She will also share her favourite TRESemmé salon-styling tips and tricks, inspiring millions of young women across India to explore and experiment with their hair.
Taking to Instagram, TRESemmé revealed Ananya as the face of their February issue and wrote, “Get set to take your hair game to dazzling new heights with our fabulous new addition.”
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To kick off this momentous partnership, TRESemmé will be launching a series of TV & digital campaigns featuring Ananya Panday, showcasing all their latest hair trends, styling tutorials and some behind-the-scenes glimpses into Ananya’s life. “Being a trend setter if her signature style,” they wrote.
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“We are thrilled to welcome Ananya Panday to the TRESemmé family,” said Harman Dhillon, executive director, Beauty & Wellbeing, at HUL. “Ananya embodies the spirit of the modern woman who is bold, confident, and aspirational. We strongly believe she is the perfect fit for Brand Tresemme which has always helped women look and feel her best, every day, not just salon days. She will inspire our consumers to embrace their individuality and express themselves through their hair.”
Commenting on her partnership with TRESemmé, Ananya Panday said, “I am excited to join forces with TRESemmé, a brand that celebrates self-expression and empowers women to master their own look and style. As someone who loves experimenting with hairstyles and exploring different looks, I can’t wait to share my favorite TRESemmé products and salon-inspired styling secrets with my fans.”
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