True Diamond, an innovative startup in the lab-grown diamond sector, has raised $1 million in seed funding.
Titan Capital led the round, with additional backing from Huddle Ventures, Zeropearl Ventures, and prominent angel investors, including the founders of RENA E Cosmetics, Mamaearth, Tracxn, and Astrotalk.
This funding will fuel the company’s plans to expand operations, establish boutique stores in Mumbai and the Delhi NCR region, and strengthen its marketing strategies. The announcement marks a significant milestone for True Diamond as it continues to redefine luxury jewellery with its sustainable and customizable offerings.
Founded in January, True Diamond has quickly carved out a niche in the lab-grown diamond market. With a collection of over 5,000 customizable designs, the startup has already gained traction among consumers, boasting an impressive repeat purchase rate of 1.7 times.
Parin Shah, Co-Founder of True Diamond, emphasized the potential of this investment to elevate the brand’s presence in the jewellery industry. “The funding allows us to expand our team, open boutique outlets, and execute targeted marketing campaigns. We are committed to delivering ethically sourced, high-quality diamond jewellery that appeals to today’s sustainability-conscious consumers,” Shah stated.
The demand for lab-grown diamonds is on the rise globally, and India is no exception. Titan Capital highlighted the immense potential of this market, driven by consumers seeking affordable luxury and ethical sourcing.
True Diamond’s mission aligns perfectly with this trend, offering jewellery crafted from sustainable materials without compromising on quality or design. By focusing on customizable options and transparent sourcing, the company is set to attract eco-conscious buyers while making luxury jewellery more accessible.
The company’s immediate goals include expanding its team and establishing boutique outlets in major urban centers like Mumbai and Delhi NCR. These stores will serve as experiential hubs, allowing customers to engage directly with the brand and explore its extensive catalogue.
Additionally, the startup aims to enhance its marketing efforts to build brand awareness and attract a wider audience. True Diamond’s strategic approach is geared towards solidifying its position as a leader in the lab-grown diamond industry while staying true to its core values of sustainability and innovation.
Lab-grown diamonds are becoming a preferred choice for consumers seeking ethical and sustainable alternatives to mined diamonds. True Diamond is at the forefront of this shift, delivering products that combine luxury, affordability, and environmental responsibility.
With the $1 million funding, the company is well-positioned to scale its operations, expand its retail footprint, and drive customer engagement. True Diamond’s vision of redefining jewellery through innovation and ethics resonates with a new generation of consumers, ensuring its growth in a rapidly evolving market.
As True Diamond takes its next steps, the future of lab-grown diamonds in India looks brighter than ever. By staying ahead of trends and prioritizing sustainability, the startup is poised to become a key player in the jewellery industry, offering consumers a modern, ethical choice for luxury
