TTK Good Home, a trusted brand under the Consumer Products Division of TTK Healthcare, has embarked on an inspiring journey with its year-long campaign, ‘Your Happy Nest.’ This heartfelt initiative, launched during Diwali 2023, is set to bring cleanliness and happiness to 50 orphanages and old age homes across India by Diwali 2024.
The campaign stands out for its mission to transform one facility every week, starting in Tamil Nadu and Maharashtra. By offering expert cleaning support and essential supplies, TTK Good Home is committed to making a meaningful difference in the lives of residents who deserve a cleaner, more welcoming environment.
The journey began with two impactful clean-up drives at Parivartan Mahila Sanstha, a home for elderly women in Dombivli East, Maharashtra, and Udhavam Nanbargal, a children’s home in Alathur, Tamil Nadu. These efforts are just the start, as TTK Good Home plans to expand to states like Karnataka, Telangana, and West Bengal, among others, ensuring every corner of India feels the campaign’s touch.
View this post on Instagram
Each participating facility will benefit from a year-long supply of cleaning essentials such as:
- Glass cleaners
- Brooms and scrubbers
- Air fresheners
- And more
This comprehensive approach ensures that the cleanliness extends beyond the campaign, leaving a lasting impact on the lives of residents.
The goal of ‘Your Happy Nest’ is to go beyond surface-level cleaning. According to Saket Govind, Deputy General Manager, Marketing at TTK Good Home, the initiative is rooted in a deeper purpose: “We want to create spaces where residents feel safe, comfortable, and truly at home. Everyone deserves to live in a clean, happy environment, and we’re proud to lead this effort to make that a reality.”
This initiative underscores TTK Good Home’s commitment to not only promoting hygiene but also creating emotional well-being for those who need it the most.
‘Your Happy Nest’ has already captured the public’s attention, with over 5 million views and 7,500+ likes on social media platforms. This overwhelming support reflects the campaign’s powerful message and its resonance with communities across India.
The campaign is also part of TTK Good Home’s broader strategy to strengthen its connection with communities and emphasize the importance of clean and healthy living spaces. With an ambitious goal of increasing its topline by 20%, TTK Good Home is aligning its business growth with its mission of making hygiene accessible and impactful.
As the campaign unfolds over the coming months, it promises to touch countless lives, one clean and fragrant home at a time. By Diwali 2024, TTK Good Home aims to have created a ripple effect of joy and well-being, leaving behind not just clean spaces but also hopeful, happy memories for residents.
Whether it’s a children’s home or a residence for the elderly, ‘Your Happy Nest’ is a powerful reminder that cleanliness can transform not just spaces but lives.
