In an era where instant messaging dominates, the charm of a handwritten postcard remains unmatched.
Tummoc, India’s leading public transit app, has partnered with India Post and RV Travel Memoirs to launch the ‘Send a Card to a Friend Day’ campaign, encouraging people to take a step back from digital communication and embrace the timeless joy of handwritten messages.
As part of this heartfelt initiative, exclusive Bengaluru-themed postcards designed by RV Travel Memoirs are available for free at GPO Bengaluru. Each postcard beautifully captures the essence of the city’s bustling public transport system, featuring illustrations of BMTC buses, metro stations, and the daily commutes that connect Bengalureans. This initiative offers a unique way for residents to celebrate their city while reconnecting with loved ones.
Participants can pick up a postcard, pen down a heartfelt note, and drop it at the post office, where India Post ensures its safe delivery. This simple act not only revives the nostalgia of handwritten letters but also strengthens personal connections in a world that often prioritizes speed over sentiment.
Monalisha Thakur, Co-founder and CMO of Tummoc, shared her thoughts on the campaign, stating, “A postcard is more than just words on paper—it’s a reminder of the time and effort put into creating a meaningful message. In today’s fast-paced digital age, we wanted to bring back the warmth of personal communication while celebrating the spirit of Namma Bengaluru.”
At its core, Tummoc is all about connecting people—whether through seamless public transport navigation or by encouraging a return to heartfelt traditions. This initiative, in collaboration with India Post, beautifully bridges the gap between technology and tradition, urging people to pause, reflect, and create lasting memories with a simple handwritten note.
A handwritten message carries a personal touch that no digital text can replicate. As Bengalureans embrace this initiative, they not only celebrate their city and its transit system but also rediscover the joy of meaningful communication. Through this campaign, Tummoc invites everyone to take a moment away from screens and rekindle relationships—one postcard at a time
