TVS Motor Company has recently unveiled its #AchchiShuruwat campaign, emphasizing the TVS iQube electric scooter’s role beyond mere transportation.
The campaign champions the idea of fresh starts, eco-conscious living, and the vehicle’s significant impact on lifestyle choices. Since its launch in 2020, the TVS iQube has stood as a symbol of quality, comfort, connectivity, and affordability, reflecting the aspirations and independence of its riders through various milestones achieved over the years.
The #AchchiShuruwat campaign embodies the belief that every significant journey, especially those aimed at achieving big dreams, begins with a fresh start symbolized by the TVS iQube. It represents not only independence and ambition but also personal growth and community bonding among its riders.
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The TVS iQube is built on three key principles:
- Choice in Range, Connectivity, and Colors: Offering a variety of options to meet diverse customer needs and preferences.
- Safety and Smooth Purchase Experience: Conforming to the latest safety standards and ensuring a seamless buying process.
- User-Friendly Operation: Ensuring electric mobility is accessible to everyone, making the TVS iQube India’s favorite family EV.
Saurabh Kapoor, Vice President of Marketing for the EV Business at TVS Motor Company, shared his thoughts on the campaign: “With #AchchiShuruwat, we aim to position the TVS iQube not just as a mode of transport, but as a partner in the pursuit of dreams. We believe that every journey, no matter how small, holds the potential for a good start – a fresh, hopeful beginning towards a brighter tomorrow. TVS Motor Company will continue to partner with our customers in their journey of success by making a trustworthy and superior electric mobility experience more accessible.”
Currently, TVS iQube electric scooters are available in 434 cities and 651 dealerships across India, underscoring their widespread acceptance and popularity. Through the #AchchiShuruwat campaign, TVS Motor Company aims to further solidify its commitment to providing superior electric mobility solutions and supporting its customers in their journey towards success.