In a groundbreaking move to revolutionize daily commutes in Delhi, Uber has launched the #UberReads campaign, introducing electric shuttle buses equipped with curated book collections.
This innovative initiative not only promotes the use of Uber Shuttle buses but also aims to alleviate road congestion and offer a more enriching commuting experience.
The #UberReads campaign features a new fleet of electric Uber Shuttle buses, each stocked with a selection of popular books and bestsellers from Penguin Random House India. This initiative encourages riders to engage in reading during their journeys, providing a refreshing alternative to the often monotonous screen time on smartphones.
Riders can look forward to a comfortable, air-conditioned ride with pre-booked seating, allowing them to choose from a handpicked assortment of top titles. This approach is designed to foster a more engaging and enjoyable commute, turning travel time into an opportunity for personal enrichment.
Uber Shuttle offers numerous benefits, including the ability to pre-book seats up to a week in advance, make cashless payments, track the live location of the bus via the Uber app, and access a 24/7 safety helpline. Throughout the month-long campaign, the #UberReads electric buses will operate on specific routes in Delhi, connecting key business districts with major residential areas, thus serving some of the city’s most frequented commuting paths.
Gaurav Shrinagesh, CEO-India, SEA & MENA of Penguin Random House, expressed enthusiasm about the initiative: “At Penguin, we believe in the transformative power of reading and the importance of keeping this habit alive in our content-crowded world. The #UberReads campaign is an exciting opportunity to showcase the wide range of books we offer – from fiction to biographies, self-help to mysteries – ensuring there’s a book for every kind of reader. We are thrilled to partner with Uber in this innovative initiative, demonstrating that reading can happen anywhere, even on the go. This partnership is a testament to the creative possibilities when two brands come together with a shared vision.”
The #UberReads-branded buses feature a collection of Penguin’s most popular titles, ranging from fiction and biographies to self-help books and mysteries. Riders have the freedom to select a book of their choice and enjoy reading it during their journey. They are encouraged to return the book to its place for the next rider upon reaching their stop, promoting a shared community experience.
This campaign not only enhances the daily commute for Delhi residents but also promotes the joy of reading in an increasingly digital world. By offering an array of engaging titles, Uber and Penguin Random House India aim to turn every ride into a literary journey, enriching the lives of commuters one book at a time.
Experience the Joy of Reading on the Go with #UberReads – transforming everyday travel into an opportunity for discovery and enjoyment.
