UNIQLO is redefining summer fashion with its latest Spring/Summer campaign, ‘Life in Linen,’ starring Bollywood icons Kareena Kapoor Khan and Sidharth Malhotra. The global apparel giant brings its Premium Linen Collection to the forefront, emphasizing style, comfort, and breathability—key essentials for the Indian summer.
Linen, known for its lightweight and airy texture, takes center stage in UNIQLO’s campaign, making dressing up in hot weather effortlessly stylish. Through visually rich storytelling, Kareena and Sidharth showcase the versatility of linen, transitioning seamlessly from relaxed mornings to casual outings.
Kareena radiates grace in a UNIQLO Premium Linen Shirt, effortlessly moving through different settings—basking in the golden morning light, strolling through a flower shop, and indulging in a serene picnic. Her wardrobe choice reflects linen’s natural ability to blend sophistication with ease, making it an everyday essential.
“Linen has always been my go-to fabric for the summer. It keeps me cool and comfortable, making it ideal for Mumbai’s heat. UNIQLO’s Premium Linen Shirts are not just stylish but also incredibly versatile for any occasion,” shares Kareena Kapoor Khan.
Sidharth Malhotra’s film encapsulates his dynamic lifestyle, showing how linen complements both relaxation and activity. Whether soaking in the morning sun, jogging with his dog, or spending time with friends, he effortlessly showcases how linen is the ultimate fabric for summer dressing.
“Summers call for clothing that is light, breathable, and stylish. Linen ticks all the boxes, and UNIQLO’s Premium Linen Collection ensures that I stay comfortable and sharp no matter the occasion,” says Sidharth Malhotra.
The campaign perfectly embodies UNIQLO’s LifeWear philosophy—delivering high-quality, functional, and timeless fashion. Made from 100% European premium linen, the collection balances elegance with everyday practicality.
Nidhi Rastogi, Marketing Director at UNIQLO India, remarks, “Linen and summer go hand in hand. With the ‘Life in Linen’ campaign, we want to highlight the unmatched comfort and quality of our linen collection. Featuring Kareena Kapoor Khan and Sidharth Malhotra, this campaign beautifully represents our promise of creating timeless apparel suited for all occasions.”
UNIQLO’s Premium Linen Collection offers an array of stylish options, including Premium Linen Shirts, Linen Cotton Tapered Pants, and Linen Blend Easy Pants for women, along with Linen Blend Shorts and Relaxed Pants for men. These pieces strike the perfect balance between comfort and elegance, making them wardrobe staples for the season.
The campaign films will be showcased across digital, print, and outdoor platforms, ensuring that fashion lovers everywhere get a taste of effortless summer dressing. With ‘Life in Linen,’ UNIQLO continues to redefine warm-weather fashion, making sophistication and comfort accessible to all.