upGrad, a leader in learning and workforce development, has launched a new campaign aimed at empowering senior professionals to take the next step in their careers with online Doctorates.
This innovative campaign targets seasoned individuals in the corporate world, encouraging them to future-proof their careers by acquiring the highest level of academic expertise.
The campaign is based on insights gathered from research into the aspirations and challenges that professionals face after reaching significant milestones in their careers. Many professionals, despite having achieved senior ranks, seek ways to ensure their careers have a lasting and impactful legacy. upGrad’s campaign speaks directly to these professionals, offering them a path to achieve more through online Doctorates.
upGrad’s campaign addresses the desire of senior professionals to build a second, more fulfilling phase of their careers. By introducing callouts like #RiseAboveMastersOfBusiness and #HaveTheLastWordInYourCareer, the campaign taps into the ambition of professionals who want to leave a lasting mark on their industries but may lack awareness about the availability of such programs.
The focus is on offering online Doctorates that provide global recognition, designed specifically for those who are constrained by time and responsibilities. As Ankit Khirwal, Head of Marketing at upGrad, explains, “The future of work is evolving rapidly, and senior professionals recognize the need to stay ahead. A Doctorate adds weight to their expertise, ensuring they can continue making informed, impactful business decisions.”
In today’s job market, businesses require more than just technical know-how—they seek professionals who combine leadership skills with domain expertise. upGrad’s online Doctorates are crafted to meet this need, providing professionals with the knowledge to lead and make strategic decisions in a dynamic and increasingly tech-driven world.
Khirwal elaborates, “While skills like data analytics or AI are valuable, senior professionals need a deeper grasp of business concepts and leadership strategies. These Doctorates are an ideal fit for those looking to strengthen their understanding without stepping away from their jobs. The courses, which can be completed in under three years, are designed with time efficiency in mind.”
The digital campaign, created by upGrad’s in-house Brand and Marketing team, tells the story of professionals who want to go beyond their current achievements. Through two films directed by Pranjal Vaid and produced by Dexter Films, the campaign highlights the journey of senior professionals looking to advance their careers without compromising their ongoing responsibilities.
Released in English, these digital films are now live across upGrad’s platforms, encouraging professionals to take control of their career trajectory. The films showcase how, even at the pinnacle of their careers, professionals can continue learning and contributing at the highest levels by investing in their personal growth.
upGrad’s campaign comes at a time when the global workforce is witnessing significant shifts. Professionals are expected to continually upgrade their knowledge, and the demand for leaders with both domain expertise and an understanding of new-age technologies is growing. The company’s online Doctorates offer an opportunity for these leaders to stay relevant and authoritative in their industries.
With flexible, globally recognized programs, upGrad is making it easier than ever for professionals to gain a Doctorate without stepping away from their career journey. This campaign is more than just a push for enrollment; it’s an invitation to senior professionals to take charge of their future and ensure their expertise remains invaluable.
As the job market becomes more competitive, upGrad’s initiative offers a chance for senior professionals to distinguish themselves and extend their career longevity through advanced education.
