This Valentine’s Day, Vaaree is shaking up the usual gift-giving traditions with a campaign that reimagines intimacy and connection. Titled “This Valentine’s, Don’t Just Get a Room, Do the Room Together with Vaaree”, the campaign takes a playful and modern approach to celebrating love—one that goes beyond flowers and chocolates to something truly meaningful: designing a home together.
In a world where couples are embracing shared experiences over materialistic gestures, Vaaree taps into an insightful shift—home décor isn’t just about aesthetics; it’s a bonding journey. The campaign highlights how couples in their late 20s and 30s are discovering joy in creating a space that reflects their combined personalities. After all, what’s more romantic than designing a space that feels like home, together?
The campaign film brings this idea to life with a lighthearted and charming execution. It features two couples in cozy Valentine’s Day settings, engaging in flirtatious banter about home décor. Their playful conversations revolve around everything from stylish lighting to inviting cushions, subtly emphasizing that a partner’s taste in interiors can be just as attractive as their personality. With witty undertones and an exaggerated yet delightful take on home improvement, the campaign redefines intimacy—suggesting that creating a home together can be just as thrilling as any romantic date.
A refreshing highlight of the campaign is the evolving role of men in home decoration. Moving away from the notion that interior design is solely a woman’s domain, the campaign showcases modern men actively engaging in selecting décor that aligns with shared tastes. This shift reflects a broader societal change, where relationships are increasingly about partnership and joint decision-making, even in personal spaces.
Adding to the excitement, Vaaree is making it easier than ever for couples to bring their vision to life with its exclusive Valentine’s Day Sale. With discounts of up to 75% on an array of premium, handpicked products—including luxurious bed linens, sophisticated dinnerware, cozy throws, and elegant furniture—the sale ensures that lovebirds can transform their spaces without stretching their budgets.
“At Vaaree, we believe that a home is a reflection of the couple living in it. It tells their story, embodies their journey, and holds their memories. This Valentine’s Day, we want couples to embrace the joy of designing a space that truly feels like theirs, with high-quality, curated products at affordable prices,” says Garima Luthra, Co-Founder of Vaaree.
Vaaree’s campaign is a refreshing take on modern love, celebrating togetherness beyond the usual clichés. By positioning home décor as a shared adventure, the brand not only encourages couples to invest in their living spaces but also in their relationships. This Valentine’s Day, it’s not just about getting a room—it’s about doing the room, together.