With Valentine’s Day fast approaching, brands are putting their best foot forward with dazzling new campaigns. Conventional and unconventional, romantic and individualistic, humorous and simplistic, these campaigns cast their love net to a wide audience and aim to capture the
Swiggy:
Highlighting how love has no age, Swiggy’s campaign focuses on two 60-year-old nesters, Shailja and Pradeep, as they navigate through life, love, food, and a badminton court. In an era of social media and fast-paced life, Swiggy wishes to evoke the feeling of old-school, timeless romance, embodied by elderly couples who have enjoyed decades of life.
Conceptualized by Talented, and starring actors Gajraj Rao and Sheeba Chaddha, this campaign is the embodiment of “old love with young feels” and has received more than 14 million views till date.
AJIO:
Online fashion platform AJIO is upturning the traditional romance narrative with its new #VdayNahiMeDay campaign, encouraging individuals to love celebrate themselves whether or not they’re in relationships. Flipkart suggests a creative solution, “the drip treatment”, created by their own fictional mastermind, Dr. Drip. Conceptualized by Youngun, this campaign is perfect for its Gen Z audience: bold and innovative, it simultaneously addresses prevalent issues in modern relationships which they have meticulously observed.
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Flipkart:
Flipkart plays the perfect wingman in a “rescue mission for partners of bad gifters” in their innovative Valentine’s Day campaign. Through Gift Seeding, Flipkart uses sneaky retargeting to drop natural hints about personal preferences, thus addressing the common problems faced by Gen-Z couples and helping them get closer. The campaign has received more than 5 million views on YouTube till date, indicating its necessity for the young generation.
Amazon Mini TV:
Amazon miniTV combines the timeless thrill of astrology with the modern convenience of their own streaming platform to capture the hearts of romantics worldwide. The campaign primarily features an astrologer delivering dramatic love predictions tailored for the young generation, adding a touch of excitement to the celebrations. Through a multi-faceted approach spanning various social media platforms, Youngun has also managed to weave this campaign into a creative zodiac sign newspaper ad.
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Platinum Love Bands:
Platinum Love Bands, has announced a thrilling new campaign to showcase how platinum is “the ultimate symbol of modern love”. Unveiled by Wavemaker, the campaign features anamorphic outdoors and showcases a digital screen unveiling pairs of Platinum Love Bands with intricate design and craftsmanship.
Platinum Love Bands have also paired with music streaming service, JioSaavn, to provide consumers with a romantic new opportunity. They can now create custom dedications for their loved ones through #PlatinumLoveJukeBox. The opportunity lets them curate personalized playlists for their special significant author, selecting songs that resonate with their own language of love.
Chinese Wok:
Chinese Wok takes a simple but sweet route to highlight how love can be found in their restaurants, showcasing how “there is nothing better than expressing your fondness over their favourite meals.” Depicting a couple who express love by handing meals over each other, the campaign showcases how romantic partners can dine-in at Chinese Wok to satiate their heart with memories. “Special date, don’t wait!” they wrote.
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