As anticipation builds for the Paris Olympics 2024, Jio Cinema and Sports 18 have come together as official streaming partners, launching the #DumLagaKeHaisha campaign to encourage Indians to watch the Olympics with passion and enthusiasm.
The campaign aims to ignite the collective spirit of the nation, urging every Indian to cheer for Team India and be part of the global sporting event. The ad portrays a young girl emulating her favorite athlete, dreaming of one day becoming an Olympic star. Simultaneously, a group of old friends is shown reliving the excitement of watching the games together, rekindling the spirit of camaraderie. Each scene resonates with the larger Olympic story, illustrating how the games inspire people from all walks of life.
The #DumLagaKeHaisha campaign kicks off with a stirring montage of unforgettable Olympic moments, each frame capturing the intensity and passion of past competitions. Featuring Indian sports heroes like Neeraj Chopra and PV Sindhu, the campaign invites viewers to join Team India’s journey, cheering them on through every challenge and triumph.
The campaign culminates with the tagline, ‘Dum lagake dekhna India,’ encouraging everyone to watch the Olympics with full enthusiasm and energy. It emphasizes that supporting Team India is not just about cheering for the athletes but also about uniting the nation through the shared experience of the Olympics.
By rallying the Indian spirit and bringing people together, the #DumLagaKeHaisha campaign aims to make the Paris Olympics 2024 a memorable and unifying event for the entire country. As Jio Cinema and Sports 18 lead the charge as official streaming partners, they invite every Indian to join in and be part of this extraordinary journey.
