India, March 2025
This Women’s Day, Viah Beauty is redefining beauty beyond skincare with its Glow Like Her campaign, celebrating the radiant bond between mothers and daughters. The campaign, featuring a series of heartwarming influencer-led reels, highlights love, legacy, and the glow that transcends generations.
As part of the campaign, influencers will feature Viah Beauty’s Sun Protective Moisturizer—an ultra-lightweight, non-greasy formula that provides intense hydration and all-day sun protection without leaving a white cast. Designed to shield against daily sun exposure while improving skin texture over time, this moisturizer embodies Viah Beauty’s commitment to effortless, effective skincare that enhances the skin’s natural glow.
“Beauty isn’t just about products; it’s about moments. Through this campaign, we want to celebrate the women who inspire us every day and the timeless glow they pass on,” said Riddhamn Baahri, Co-Founder, at Viah Beauty.
At Viah Beauty, we believe that skincare is more than just a routine—it’s a ritual of self-care, confidence, and empowerment. This Women’s Day, we take pride in being a brand that honors women and their enduring influence, ensuring that every mother and daughter duo can embrace their glow together with clean, effective, and skin-loving formulations.
The campaign will roll out across social media with engaging reels featuring influencers and their moms, offering a glimpse into their cherished beauty rituals, childhood memories, and heartfelt gratitude.
Viah Beauty invites everyone to join the celebration by sharing their own mother-daughter moments using #GlowLikeHer.
