In an inspiring move to champion respect and equality, Virat Kohli, in collaboration with Wrogn, launched their latest campaign titled ‘Love is Respect.’
The campaign emphasizes a crucial societal shift, encouraging men to treat women with the equality and respect they deserve. This initiative not only highlights evolving attitudes in relationships but also sparks conversations about the role of respect in fostering healthy connections between partners.
Wrogn, a brand that has consistently championed meaningful social dialogues, continues to make a powerful statement with this campaign. Over the years, it has built a reputation for addressing key societal issues, and ‘Love is Respect’ aligns perfectly with its mission to encourage change, especially concerning gender dynamics. The campaign spotlights the importance of mutual respect, reinforcing the notion that love and respect are inseparable in any healthy relationship.
Anjana Reddy, the visionary founder of Wrogn, spoke passionately about the campaign’s significance. She expressed, “This initiative is a celebration of the positive behavioral shifts we’re seeing, but it’s also a reminder of what true love should look like. As a woman, I place respect above love because one cannot exist without the other. If you genuinely care for someone, it’s impossible to disrespect them. Love and respect must coexist.”
Virat Kohli, Wrogn’s brand ambassador and partner, also expressed deep pride in being a part of the campaign. For Kohli, this particular initiative stands out as one of the most rewarding he’s worked on. Reflecting on the campaign’s message, he said, “Respect is foundational to any relationship. You can’t offer love without it. I’ve been part of Wrogn’s journey for the last ten years, and this campaign truly feels like the most significant one yet. It marks a pivotal moment in how we view relationships—one where respect is non-negotiable.”
This campaign also marks the first major initiative since Wrogn entered a strategic partnership with TMRW House of Brands, part of the Aditya Birla Group. Launched in June 2024, the partnership seeks to propel Wrogn’s growth, bringing fresh ideas to the brand’s already strong presence. Prashanth Aluru, CEO and co-founder of TMRW, shared his excitement about this collaboration, saying, “Working on this campaign has been an incredibly meaningful experience. We’re proud to be part of Wrogn’s evolution, and this campaign sets the tone for what’s to come. It’s the beginning of something even bigger.”
The creative minds behind the campaign, Fisheye Creative Solutions, have been integral to Wrogn’s branding since its inception. Based in Bangalore, the agency has played a key role in shaping Wrogn’s distinctive identity. The ‘Love is Respect’ initiative stands as a testament to their ability to craft compelling narratives that resonate with the modern consumer.
Targeted towards millennials and Gen Z, Wrogn has always positioned itself as a premium lifestyle brand with a focus on bold and unique designs. This latest campaign not only strengthens Wrogn’s connection with its audience but also encourages a deeper societal shift—one where love and respect go hand in hand.
The ‘Love is Respect’ campaign is more than just a marketing effort—it’s a call to action. As Virat Kohli and Wrogn lead this conversation, they are encouraging men to embrace change, challenge outdated norms, and redefine what it means to love someone truly. With this powerful message, Wrogn is not only shaping fashion trends but also societal attitudes, marking a bold new chapter in the brand’s legacy.
