As the anticipation for the Olympic Games Paris 2024 builds, Visa has launched its new campaign, “Small Steps, Olympic Dreams,” featuring Olympic champions Neeraj Chopra and PV Sindhu.
The campaign’s centerpiece is a compelling 1-minute film that captures Neeraj and Sindhu as they prepare, compete, and succeed in their respective sports, with Visa as a steadfast partner throughout their journey. This visual narrative aims to strengthen Visa’s emotional connection with the Indian audience, encouraging young people to unlock their own potential and pursue their dreams.
The ad film’s striking visuals highlight that the remarkable journeys of champions like Neeraj and Sindhu also started with a single step and a bold dream. Their success is the result of everyday determination, discipline, and diligence. By presenting this story, Visa enhances its brand image with a more aspirational appeal, demonstrating how each secure transaction with Visa represents progress.
“At Visa, we believe in a core tenet that anyone can make it – and our aim is to help them reach their goals. The ‘Small Steps, Olympic Dreams’ campaign with Olympic champions Neeraj Chopra and PV Sindhu beautifully illustrates the myriad efforts that have helped them realize their Olympic dreams. Through this campaign, we encourage Indians to invest in themselves, assuring them that Visa is a secure partner by their side, one secure transaction at a time, dedicated to getting them closer to where they want to be,” said Sujatha V. Kumar, Head of Marketing, India and South Asia, Visa.
Neeraj Chopra, Olympic gold medallist and World Champion in Men’s Javelin Throw, expressed his excitement about participating in the Paris Olympics, which will be his second appearance at the Games. “Brand Visa’s ‘Small Steps, Olympic Dreams’ campaign, which showcases the power of dreaming big, is one that I’m honoured to be a part of, and I hope this campaign empowers and inspires young athletes to work hard towards their goals,” he said.
PV Sindhu, Indian badminton champion and Team Visa athlete, echoed these sentiments, stating, “Having been part of Team Visa for several years, I’ve witnessed firsthand how Visa transforms lives through small steps, a core value that inspires me to make a difference. As I gear up for the Olympic Games Paris 2024, I am thrilled to continue being a part of Visa’s new endeavours and this campaign that resonates so well with me and hopefully many others. Small steps towards a larger goal truly make a difference. This principle helps Visa in elevating a brand that uplifts and empowers people from all walks of life.”
Conceptualized by Leo Burnett India, the campaign is a tribute to the determination and resilience of athletes. It also appeals to everyone striving to achieve their goals, moving closer to them one step at a time. Sachin Kamble, Chief Creative Officer, Leo Burnett India, highlighted the campaign’s intent: “Creating a campaign that captures the spirit of progress through small steps was an extraordinary journey for us. By highlighting the journey of Neeraj Chopra and PV Sindhu, we aimed to show that each small step can lead to and culminate in remarkable achievements. This narrative aligns perfectly with Visa’s brand ethos of empowering individuals to move forward confidently, and we hope it inspires millions to chase their dreams, knowing that Visa is there to support them every step of the way.”
Netizens were quick to react to the campaign, flooding social media with positive comments. Enthusiastic responses included remarks such as “What a video,” “Awesome post,” “Our Hero,” and “Power House of Victory NEERAJ CHOPRA.” These reactions underscore the campaign’s impact and the deep admiration for these athletes among the Indian audience.
In essence, Visa’s “Small Steps, Olympic Dreams” campaign not only celebrates the achievements of Neeraj Chopra and PV Sindhu but also serves as a powerful reminder that every great journey begins with a single step. By highlighting the small steps that lead to significant accomplishments, Visa continues to inspire and empower individuals to pursue their dreams, one secure transaction at a time.
