Movie marketing has soared to new heights this year after Netflix ‘s ‘The Archies’ has exclusively collaborated with India’s finest full-service carrier, Vistara, for a nostalgic and magical ‘Flight to Riverdale’.
Set in the 1960s, ‘The Archies’ reimagines the iconic and quintessential Archie comics as a live-action musical set in the imaginary town of Riverdale in India. The films collaboration with Vistara collaboration emphasizes that theme as the flight UK 1964 welcomed abroad the cast of the film for this one-of-a-kind experience, along with a few lucky fans and Club Vistara members.
Journeying from Delhi to Goa, the flight experience was one of a kind. According to a press release from Vistara:“The celebration onboard was marked by retro-themed décor in line with the film’s aesthetics, specially curated meals and beverages reminiscent of Pop Tate’s, customised Vistara and Netflix giveaways, and a chance for the passengers to travel with their favourite characters from The Archies.”
What a nostalgia #DiningOnVistara meal looks like! pic.twitter.com/BnpvcJzxPx
— Vistara (@airvistara) November 24, 2023
Furthermore, the compelling and spirited soundtrack of ‘The Archies’ played as part of the flight’s boarding and landing music. Inside the flight, Vistara’s entertainment system ‘Vistara World’ showcased some exclusive behind-the-scenes glimpses into the making of the Archies. And what’s better than in-flight dancing?
The Riverdale crew shaking a leg to the tunes of the Archies with our Cabin Crew, and we sure can’t get our eyes off!#FlightToRiverdale pic.twitter.com/BWg0pZ0rU2
— Vistara (@airvistara) November 24, 2023
Arriving at the airport in Goa, the passengers were greeted to a magical sight. The arrival hall was transformed into a mini-Riverdale with colourfully themed backfrops ad props from the film itself. What’s more, a flash mob welcomed the passengers.
@miagoaairport turns into a whimsical Riverdale wonderland. Aren’t we teleported to a world of nostalgia already? #FlightToRiverdale pic.twitter.com/zI5s8q0uVd
— Vistara (@airvistara) November 24, 2023
Deepti Sampat, Vice President – Marketing, Vistara, commented on this exclusive collaboration, “We are delighted to be the first Indian airline to partner with Netflix to curate a journey down memory lane with our special ‘Flight to Riverdale’. Vistara Retrojet, with its nostalgic charm, not only transports us back to a golden era but also propels us into a future where the boundaries between cinema and air travel seamlessly merge, offering passengers an experience that transcends the ordinary. UK 1964 will surely leave a permanent trail of enduring memories while also evoking nostalgia.”
Vistara is the latest brand to have partnered with ‘The Archies’ to promote their upcoming movie, preceded by Starbucks, Maybelline New York and Skybags.
Leave feedback about this