Voltas Beko, a leading consumer appliance brand, has launched an exciting new influencer-driven campaign to promote its cutting-edge HarvestFresh Technology in refrigerators.
This campaign follows the success of its October 2024 TV and digital promotions and is designed to reach an even wider audience by collaborating with 20 prominent influencers from the worlds of lifestyle, nutrition, food, and parenting.
The campaign’s primary goal is to educate consumers on how HarvestFresh Technology can help preserve the freshness and nutritional value of fruits and vegetables for a longer period. The initiative brings together influential figures like Kishwer Merchant, Ambika Dutt, Uma Raghuraman, Rashmi Rai, and Aarti Madan, who will be showcasing the benefits and features of Voltas Beko’s refrigerators.
One of the standout features of the campaign is the HarvestFresh Technology that Voltas Beko has integrated into its refrigerators. This innovative technology uses a three-color light system that mimics the natural 24-hour sun cycle, preserving essential nutrients such as Vitamin A and Vitamin C in fresh produce. Whether you’re storing fruits, vegetables, or other perishable items, this system ensures that your food stays fresher and retains more of its nutritional value for extended periods.
Available across Voltas Beko’s FrostFree and Direct Cool refrigerator models, HarvestFresh Technology offers an energy-efficient solution that meets the needs of modern kitchens while promoting a healthier lifestyle. With rising health-consciousness among consumers, this advanced preservation method helps families maintain a balanced diet by ensuring the freshness and nutritional integrity of their food.
In this latest campaign, Voltas Beko has partnered with 20 carefully selected influencers to connect with a diverse audience. These influencers are known for their authentic and impactful content, allowing the brand to tap into a broad spectrum of followers. With a combined reach of over 7.5 million people, the influencers will be sharing their personal experiences with the HarvestFresh refrigerators, emphasizing how the technology elevates food preservation and contributes to healthier living.
According to Prasenjit Basu, Head of Marketing at Voltas Beko, “Voltas Beko has always been at the forefront of introducing groundbreaking technology to the Indian market. Through this campaign, we are able to engage a wider audience and showcase the advantages of HarvestFresh Technology. Our mission is not just to educate, but to inspire families to embrace smarter and more efficient kitchen solutions that ultimately enhance their overall well-being.”
The collaboration with these influencers is not only about boosting awareness but also about driving consumers to Voltas Beko stores where they can experience the innovative HarvestFresh Technology in person. The brand is hopeful that by demonstrating the effectiveness of this technology, it will encourage more consumers to make the switch to refrigerators that are built to preserve food in a healthier, more efficient way.
Voltas Beko has consistently positioned itself as a brand that blends innovation with style and functionality. The launch of the HarvestFresh Technology campaign further solidifies the company’s commitment to offering products that meet the evolving needs of modern families. By focusing on nutrient preservation, energy efficiency, and user-friendly design, Voltas Beko is making it easier for consumers to enjoy fresher, healthier food at home.
With this influencer-led campaign, Voltas Beko continues to reshape the kitchen appliance landscape, showing that technology and wellness can go hand in hand. The initiative is expected to boost brand visibility and encourage Indian families to prioritize food preservation for healthier and smarter homes.
Voltas Beko’s latest influencer campaign is a smart move to introduce its HarvestFresh Technology to a wider audience. By leveraging the influence of top lifestyle, nutrition, and food influencers, the brand is successfully educating consumers on the importance of preserving the nutritional value of their food. As the demand for smarter, more efficient kitchen appliances grows, Voltas Beko is setting new standards for food preservation and making it easier for families to lead healthier lives
