WeWork India, often recognized as a hub for startups and small businesses, is now aiming to change that perception with its latest campaign, ‘Your Office, Your Way.’
While many associate the brand with a young, entrepreneurial crowd, coffee breaks, and collaborative spaces, WeWork India is setting the record straight—its appeal extends far beyond this stereotype.
In reality, WeWork India has evolved into a leading workspace solution for large enterprises, established businesses, and even Fortune 500 companies. The company offers a high degree of customization, allowing businesses of any size to tailor their workspace needs. Whether it’s a single desk, a private office floor, or an entire building, WeWork provides a flexible setup that accommodates both small teams and large corporations.
One of WeWork India’s biggest advantages is its ability to offer workspaces in multiple cities, enabling organizations to scale their operations seamlessly across different locations. With value-added services and complete facility management, WeWork eliminates operational headaches while proving cost-effective in the long run. Importantly, it allows businesses to break free from the typical WeWork design, offering personalized office layouts that reflect a company’s unique culture.
The key challenge for WeWork India has been addressing the gap between perception and reality. While many people still think of it as a coworking space primarily for startups, the company is making waves in the corporate world, offering flexible real estate solutions that cater to today’s modern workforce.
The ‘Your Office, Your Way’ campaign, created by Fundamental, aims to tackle these misconceptions head-on. It highlights everyday office scenarios, characters, and experiences that resonate with a wide range of professionals—from interns to top executives—while also revealing how WeWork India’s solutions are perfectly suited for businesses of all sizes.
Commenting on this shift in brand strategy, Debosmita Majumder, CMO of WeWork India, explained, “We’ve historically been seen as a startup-focused brand, but our clientele has grown significantly to include large enterprises. However, the market hasn’t fully recognized this evolution. With this campaign, we’re showing how WeWork India can meet the changing demands of corporate India, offering productive and scalable workspaces for businesses across the country.”
Pallavi Chakravarti, Founder and Chief Creative Officer at Fundamental, emphasized the simplicity of the campaign’s message. “Sometimes, the best approach is to tell it like it is. Our target audience includes professionals at all levels, and we’ve tapped into the universal truths of office life that everyone can relate to. The twist is revealing just how beneficial WeWork India can be for businesses looking for flexible office solutions.”
With the ‘Your Office, Your Way’ campaign, WeWork India is busting myths and setting the stage for its continued expansion as a preferred workspace for enterprises across the country. The campaign not only showcases the flexibility and customization that WeWork offers but also highlights its ability to serve the evolving needs of India’s dynamic business landscape.
