Celebrating a quarter-century of redefining travel in India, MakeMyTrip marks its milestone with a nostalgia-filled outdoor campaign brought to life by Xperia Group.
In a powerful tribute to MakeMyTrip’s 25-year legacy, Xperia Group has rolled out a visually compelling billboard campaign that captures the essence of the brand’s evolution. Designed by creative agency MagicCircle, this outdoor initiative is not just a marketing push—it’s a celebration of how far Indian travel and technology have come.
MakeMyTrip, a pioneer in India’s online travel industry since its inception in 2000, has consistently led the charge in transforming how Indians plan, book, and experience travel. Now, in 2025, as the brand reaches its silver jubilee, the campaign reflects on a simpler time—the early 2000s. Back when smartphones hadn’t taken over and pixelated mobile games were a daily delight, MakeMyTrip was already laying the foundation for a digital travel revolution.
The billboard visuals cleverly nod to that era, invoking a strong sense of nostalgia while highlighting the remarkable digital shift India has undergone. Today, the average traveler expects a seamless, mobile-first booking journey—a standard that MakeMyTrip not only set but continues to enhance with cutting-edge features and customer-first innovations.
The billboards have been strategically placed in high-traffic locations across Gurugram and other metropolitan hubs, grabbing attention with their bold visuals and emotionally resonant messaging. These large-format installations do more than promote a brand—they tell a story. One of growth, of digital disruption, and of unwavering commitment to the traveler’s experience.
Online buzz has followed closely behind, as influencers and everyday commuters alike share snaps of the billboards, praising both their creative flair and nostalgic touch. The campaign taps into collective memory while firmly anchoring MakeMyTrip’s role in shaping the future of travel.
Known for executing high-impact outdoor advertising strategies, Xperia Group has brought MagicCircle’s creative vision to life with finesse. The campaign is not only visually engaging but also deeply aligned with MakeMyTrip’s brand ethos—showcasing a 25-year journey that continues to lead, inspire, and evolve.
As MakeMyTrip celebrates 25 years of innovation and excellence in the travel space, this outdoor campaign stands as a proud reminder of where it all began—and how far the brand has come. Thanks to Xperia Group’s flawless execution and MagicCircle’s imaginative storytelling, the campaign serves as a fitting tribute to the digital journey of both the brand and its loyal customers.
