Music producer Yashraj Mukhate and content creation channel Bhadipa have joined hands to release a new Diwali anthem in collaboration with Moti Soap.
Named “Din Din Diwali”, the song reimagines the iconic tagline ‘UTHA UTHA DIWALI AALI, MOTI SNANACHI VEL ZALI!’ and capture the spirit of the festival. It is meant to rekindle magical and nostalgic memories of Diwali, enabling viewers to celebrate the occasion like never before.
“Do you remember those childhood Diwali mornings and the joy of a refreshing early dawn bath with scented oil, besan, ubtan and Moti soap? Let’s experience the joy of Diwali pahat, abhyangasnaan and celebrate the festival’s dawn in BhaDiPa’s style,” they wrote.
The music video was produced by Paula McGlynn, Sarang Sathaye and Anusha Nandakumar, with Swanand Tendulkar as the Associate Producer. It was directed by Jeejivisha Kale, with Pooja Kale responsible for the iconic choreography and movement direction.
Premiering on October 13th on various social media channels of Bhadipa, the video has garnered over 5 million views and has touched hearts across the country. It has also garnered a great deal of praise for its epic vocals, colourful chaos and unapologetic festive spirit.
“The rhythm is heavy…it feels like Diwali has come before Diwali..music, costumes, acting, set are all perfect,” a user praised.
“Bhadipa never disappoints when it comes to entertainment! Sarang, Yashraj, Aai ani mi team have put together something amazing. This Diwali is going to be an absolute blast!” another added.
The collaboration was also used to promote Moti soap, with Bhadipa and Yashraj Mukhate encouraging their viewers to buy them this Diwali.
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