YES BANK has taken a significant step in rallying support for Team India as they prepare for the Paris Olympics 2024 by launching the heartfelt “Milkar Jitayenge” campaign.
As the official banking partner for Team India, YES BANK has released a captivating commercial featuring some of India’s top Olympic athletes, including Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, and Tajinderpal Singh Toor.
The campaign, conceptualized by McCann India, aims to shine a light on the often-overlooked sacrifices and unwavering support that drive athletes to achieve greatness. Through a series of emotional and inspiring stories, the brand film showcases the families, coaches, and communities that stand behind these athletes, emphasizing the collective effort required to nurture and support Olympic talent. The powerful chorus, “Milkar Jitenge, Milkar Jitayenge,” serves as a rallying cry for the nation to come together and cheer for Team India.
Mr. Nipun Kaushal, Chief Marketing Officer at YES BANK, expressed the core message of the campaign, saying, “At YES BANK, we believe in the power of collective effort and unity, which is the core message of our ‘Milkar Jitayenge’ campaign. Through this commercial, we aim to celebrate the incredible journey of our athletes and the invaluable support they receive from their families, coaches, and communities. We are proud to partner with the Indian Olympic Association and play a role in championing India’s sports talent. Together, let’s rally behind our athletes and inspire them to achieve greatness at the Paris Olympics 2024.”
In addition to the moving brand film, YES BANK has launched a dedicated microsite, yesteamindia.com, designed to foster nationwide support for the Paris-bound athletes. This platform allows well-wishers from India and around the world to send their heartfelt best wishes to the Olympians, creating a chorus of encouragement and motivation.
The multi-media marketing campaign will reach audiences through a diverse mix of television, OTT, digital, and social platforms, ensuring widespread visibility and engagement. By tapping into various media channels, YES BANK aims to create a united front of support for Team India, encouraging everyone to contribute to the athletes’ success.
The reaction from netizens to the “Milkar Jitayenge” campaign has been overwhelmingly positive. Comments such as “Great initiative!! All the best Team India!!!” and “It is a good initiative to leave cricket and give priority to other sports” reflect the public’s enthusiasm and support. Other well-wishers added, “All the best to all players. Do your best,” and “Wishing Team India a grand success,” echoing the sentiment of unity and encouragement that the campaign aims to foster.
Through the “Milkar Jitayenge” campaign, YES BANK is not just supporting Team India financially but also emotionally, by galvanizing a nation to stand behind its athletes as they strive for glory on the world stage at the Paris Olympics 2024.
