This Diwali, YesMadam, a home salon service startup, has launched a heartwarming campaign featuring Bollywood actress Shraddha Kapoor. The campaign beautifully encapsulates the essence of Diwali—bringing families together, fostering trust, and celebrating new beginnings—while highlighting the meaningful role that gig workers play in enhancing our festive experiences.
Following the success of their earlier campaign that featured Shraddha Kapoor and her father, Shakti Kapoor, YesMadam’s latest initiative goes deeper, reinforcing the importance of trust and inclusivity. The brand emphasizes the often-overlooked relationship between customers and the gig economy service providers who contribute significantly to everyday well-being and festive joy.
In the campaign’s video, Shraddha Kapoor warmly welcomes a YesMadam service partner into her home for Diwali celebrations. This small yet powerful gesture reflects YesMadam’s commitment to inclusivity, acknowledging the critical role service professionals play during festivals. By featuring this intimate and genuine interaction, the campaign showcases how these professionals contribute to the well-being of their customers, both inside and out.
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YesMadam, a bootstrapped company, continues to disrupt the at-home salon service sector by putting a strong emphasis on customer satisfaction and empowering gig workers. Many of these service providers are the primary breadwinners for their families, and YesMadam provides them with the opportunity to grow both financially and personally. With the long-term goal of eliminating commission charges for its service partners—a pledge made during their appearance on Shark Tank India—YesMadam is aiming to redefine the gig economy.
Mayank Arya, Co-founder and CEO of YesMadam, spoke about the campaign’s vision, saying, “This campaign reflects our desire to create a space where our service partners feel valued and recognized. Often, their contributions go unnoticed, but they play a vital role in shaping the experience for our customers. We believe that by bringing attention to their work, we are helping build a stronger sense of shared humanity during this festive season.”
Co-founder Akanksha Vishnoi added, “Our campaign highlights how YesMadam’s values translate into everyday interactions. By fostering meaningful connections, we’re able to brighten not only our customers’ festive moments but also enhance the experiences of our service partners. This Diwali campaign aims to evoke a deeper sense of appreciation for the people who quietly enrich our lives, especially during times of celebration.”
Shraddha Kapoor expressed her enthusiasm for continuing her association with YesMadam, stating, “This campaign truly captures the spirit of Diwali. It’s not just about lights and festivities; it’s about togetherness, trust, and recognizing those who make our celebrations special. YesMadam’s message about embracing service professionals as part of our extended family is something I deeply resonate with. Their role in brightening our lives, especially during Diwali, is invaluable, and I’m honored to be a part of this initiative.”
YesMadam’s campaign not only celebrates the festival of lights but also shines a spotlight on gig workers who are essential in making our lives smoother and more joyful. From beauty professionals who help us look our best to service personnel who ensure everything runs seamlessly, the campaign honors their contributions, encouraging a greater appreciation for their work.
As YesMadam continues to lead the home salon industry with its customer-focused approach and dedication to empowering gig economy workers, this campaign serves as a reminder of the essential role these individuals play in our daily lives. It’s a celebration of trust, togetherness, and the unseen contributions that make our festive experiences truly special.
