Zappfresh, a prominent online platform known for delivering fresh meat and seafood, has made a strategic move by acquiring Bonsaro, a Mumbai-based startup specializing in online delivery of poultry, goat, and seafood.
In the announcement made on Tuesday, August 20, Zappfresh revealed that this acquisition not only boosts its presence in the Mumbai market but also aligns with its broader strategy of becoming a leading player in the online meat delivery industry. Originally launched in Mumbai, Zappfresh has since grown its operations to several other major cities, establishing itself as a premium choice for consumers seeking high-quality meat products.
The company emphasized its commitment to quality, convenience, and customer satisfaction, aiming to cater to the increasing demand for fresh and reliable meat products across the country. Notably, Zappfresh has seen significant growth, having achieved profitability two years ago—a milestone that has allowed the company to reinvest in its expansion plans.
The acquisition of Bonsaro is expected to enhance Zappfresh’s operational capabilities and strengthen its brand presence in the western region of India. Over the next six months, Zappfresh plans to focus on building upon Bonsaro’s existing operations, with a particular emphasis on improving the customer experience and broadening the range of products available.
Zappfresh’s founder, Deepanshu Manchanda, expressed his excitement about the acquisition, stating, “The integration of Bonsaro into Zappfresh is a crucial development in our journey to build a pan-India brand. Mumbai, as a key market, will play a vital role in our expansion in the western region. Our approach remains methodical—we expand into new cities only after achieving break-even, ensuring sustainable growth without compromising our financial stability.”
This acquisition is a testament to Zappfresh’s commitment to disciplined growth and its ambition to become a dominant force in the online meat delivery sector across India. As the company continues to expand its footprint, it remains focused on delivering top-notch products and services to its growing customer base.
