Bengaluru, 13 September 2024: Zara unveils its newest store at Phoenix Mall of Asia in Bengaluru making this the 24th Zara store in India. The newest store totals over 36,000 square feet and is located on the first floor of the mall.
The Zara store features the latest technological innovations from Zara’s integrated online and physical store platform. The store facade is built as per the updated Zara design concept, with the Infinity stone texture finish and brushed stainless steel portal ceilings.
The interior is predominantly white, clean and neutral with hints of colour and warmth from wooden fixtures and the natural tones of the textiles. The space encompasses the Women’s, Men’s and Kids’ section offering products that elevate everyday living and inspire new avenues of self-expression. This store has a new ‘boutique’ space for Zara’s baby collection . This is the very first of its kind in any Zara store in India.
This store has internal wall surfaces which are combinations of plain and textured white surfaces with wooden panelling for payment areas in kids and men sections. There are 13 self-checkout counters in all the sections combined, along with 6 normal cash counters.
INNOVATION AT THE SERVICE OF THE CUSTOMER
This store features Zara’s latest retail concept for larger stores. It is equipped with the most efficient technological tools to offer customers a unique fashion experience integrated with the online platform.
Some of the services include:
– Self checkout with cash option
– Fitting room reservation
– In store pick-up (order online and pick up in two hours)
– Check store availability
– Location of product on the floor (through Zara app)
– Dedicated return counters for both online and store purchases
– Smart fitting rooms (Women and Men sections)
AN EFFICIENT STORE
As part of Zara’s commitment to efficient store design, construction and management, the store has some of the most advanced energy-efficiency systems available.
The measures taken to reduce environmental impact include efficient heating and cooling systems, energy-saving LED lighting and the use of lower impact materials.
The store is connected to Inditex’s internal Inergy platform, which monitors the efficient consumption of the store’s air conditioning and electricity installations to enhance their management, identify the most efficient systems, improve maintenance and help define strategies to reduce energy demand.
Zara works continuously to reduce the environmental impact of its teams’ daily decision-making thanks to its holistic vision roadmap and milestones for the whole value chain. It also develops reuse and recycling programs to promote the circular economy and to reduce waste and the first-time consumption of raw materials.
ZARA AND INDITEX
Zara is part of the Inditex Group, a global fashion company, together with Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home. With a business model focused on constant innovation and customer service, Inditex operates an integrated platform of physical and online stores in over 200 markets and is committed to achieving climate neutrality by 2040. Inditex currently has 24 Zara stores in India including this one.
