Schwarzkopf Professional and Lakmé Salon have redefined industry benchmarks with the success of the groundbreaking Zero AMM Day. This first-of-its-kind event provided clients with a zero ammonia hair coloration experience at zero cost. Beginning this Pan-India activation in Mumbai, Zero AMM Day kicked off, with an opening of positive responses. It offered Schwarzkopf Professional and Lakmé Salon to team up to showcase the groundbreaking IGORA ZERO AMM range, setting a new standard in high-performance hair color.
This unique event was unveiled across select Lakmé Salon locations in Mumbai. Customers got a chance to try out the newest hair color launch by Schwarzkopf Professional – IGORA ZERO AMM which promises a high-performance, ammonia-free formulation that delivers rich, long lasting color and up to 100% white hair coverage. The collaboration between Schwarzkopf Professional and Lakmé Salon, brought a seamless fusion of product innovation and client-first experiences. The event welcomed a continuous flow of clients, culminating in chairs on full rotation, with complimentary root touch-ups happening throughout the day. This displayed a strong testament to the demand for IGORA ZERO AMM—color that brings defined results with gentle care!
“At Henkel Consumer Brands, our goal is to bring innovative hair solutions to our clients, and this collaboration with Lakmé Salon has got us one step closer. Seeing the incredible response to IGORA Zero AMM has been truly rewarding. We’re thrilled to witness the enthusiasm from those who are embracing this ammonia-free innovation, as it empowers them to experience rich hair color results with the utmost care and precision” said Kartik Kaushik, Country Head – Henkel Consumer Brands – India & South Asia
Vipul Chaturvedi, CEO of Lakmé Lever, shared, “Lakmē Salon x Schwarzkopf Professional’s Zero Ammonia launch across our salons has been met with overwhelming excitement. We are thrilled with the positive response, as customers truly appreciated the odourless formula and the unique balance of vibrant color and care it offers. With Igora Zero Ammonia, we’re excited to redefine the future of color innovation and salon excellence. The future of hair color is here, with a “Color That Cares.”
The success of Zero AMM Day has set a golden standard for hair color events, proving that Schwarzkopf Professional and Lakmé Salon constantly remain at the forefront of hair color innovation while also giving consumers a zero compromise in salon experience. For clients across India, Zero AMM Day wasn’t just a one-day event, it’s a preview to the future of ammonia free hair coloration.