“Experience a seamless, secure and stress-free ticket booking experience.”
Zomato has introduced a new “Book Now, Sell Anytime’ feature on its ticketing platform, which will allow users to resell their purchased tickets directly through the Zomato app.
With this new feature, which claims to be “a first of its kind by an Indian ticketing platform”, Zomato seeks to provide more flexibility and support the entertainment industry.
Pre-sale for the Zomato Feeding India Concert with @DUALIPA goes live NOW for all HSBC card holders. Good time to reconnect or make friends with HSBC card holders 😉
Thank you @HSBC_IN team for your support in making ZFIC possible. You have our love and gratitude.
Lastly, an…
— Deepinder Goyal (@deepigoyal) August 27, 2024
How does it work?
- Customers can buy tickets to their favorite event as soon as they go live on the Zomato app.
- If their plans change for any reason, they can list their ticket on the Zomato app at their chosen price (capped at the organizer’s discretion)
- Once another customer purchases this listed ticket, the seller’s ticket is canceled and a new ticket is issued to the customer purchasing this ticket – issued and authenticated by Zomato.
- The seller will get the full value of their listed price transferred to their preferred payment method (subject to applicable taxes).
To ensure that this feature does not promote or support ill-practices in the events industry, such as unfair pricing or black market touting, Zomato has put a few checks and balances in place.
- A customer can buy up to 10 tickets per category which can be listed for selling
- We will be constantly monitoring the platform so that customers do not take advantage of this feature
- Each event will be capped at a certain value
However, many have still expressed concerns regarding the potential for misuse.
This new feature will go live on the Zomato app for the Zomato Feeding India Concert a few weeks before the event.
