“India’s only wish.”
In a bid to spark excitement for the Cricket World Cup, India’s leading food delivery platform Zomato has launched an ad film as part of its ongoing Match Ho Toh Zomato campaign.
Featuring brand ambassadors Ranveer Singh and Samantha Ruth Prabhu, the film aims to strike a chord with young Indians through its relatable narrative. It celebrates India’s two greatest passions – cricket and food.
Directed by Bollywood director duo Raj Nidimoru and Krishna DK, the film opens with Ranveer Singh and Samantha Ruth Prabhu reflecting on the importance of India winning the Cricket World Cup.
The main point behind the film is that while one may miss out on a variety of things in life, the only thing that matters now is India winning the cup. As a group of friends, including Ranveer Singh and Samantha Prabhu, gather around with their eyes glued to screens, they share boxes of Zomato amongst themselves, linking the platform to India’s ever-growing excitement. The ad concludes with everyone cheering Indiaaa-India.
Speaking about the campaign, Ranveer Singh said, “It was great collaborating with Raj and Dk and Samantha on this campaign. We had fun shooting and I believe that fun has translated in what we created. The campaign is really cute. The best thing to do during World Cup matches is to order from Zomato. This messaging is captured in a novel and innovative way by the creative team. I’m sure the viewers will have a smile on their face when they watch it.”
Speaking about the campaign Samantha Prabhu said, “I loved every moment of shooting this ad film. Cricket unites us all, and Zomato’s concept has been beautifully showcased by Raj and DK Sir. I am proud to be a part of this Match Ho Toh Zomato campaign and I will be cheering Indiaaa-India out loud.”
