Zomato has taken to the Times of India to announce their upcoming wedding with ‘Dinner’ and cordially invites its users to attend the same.
The ‘auspicious union’ is between Zomato, the son of ‘on-time delivery and up to 60% off’, and Dinner, who is ‘the daughter of evening snacks and late night munching’. The format and makeover of the ad is largely based on a wedding card.
Zomato has also given a date (3rd December) and a value (your home), asking all its users to attend the ‘auspicious ceremony’. “Please bless the occasion with your presence” the invitation reads. “Mele Bhaiya ke function pe jalul-jalul aana”.
That’s not all. Zomato has also set a list of reasons to persuade its customers to attend the ‘wedding’. You can stay in your pyjamas, you won’t need to travel, you won’t be photographed, and you won’t have to wait in lines.
All in all, Zomato’s ‘wedding’ is the perfect embodiment of Zomato’s key message – that it ‘always delivers on time’.
Zomato’s new ad is perfect blend of humor and unique innovation. Its placement in the Sunday Times ensures wide viewership across the country, its unusual wedding card format ensures that it grips the attention of its audience, and its exceptionally clever method of associating its own precise delivery with Indian weddings will likely provoke a wider appreciation from both its marketing conscious audience and viewers who enjoy a good laugh.
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