In response to the growing demand for faster deliveries in the B2B segment, Zomato’s Hyperpure has unveiled a new “Express” delivery service.
This latest offering aims to provide hotels, restaurants, and catering businesses (HoReCa) with expedited access to essential supplies, reinforcing Hyperpure’s role as a trusted partner in the food and hospitality industry.
Available daily from 8 AM to 4 PM, the Express delivery service guarantees product delivery within a window of 30 minutes to 4 hours. Priced at a premium compared to its standard next-day delivery option (which comes with a nominal INR 99 fee), this service is ideal for businesses requiring urgent replenishment of fresh groceries, poultry, gourmet foods, or other critical items.
By introducing this feature, Hyperpure is setting a new standard for B2B logistics, where timely delivery can significantly impact operational efficiency.
Hyperpure’s portfolio caters to the diverse needs of HoReCa businesses, offering a wide range of high-quality products, including fresh produce, seafood, semi-finished goods, and gourmet essentials. Beyond procurement, Hyperpure provides end-to-end logistics solutions, including warehousing and supply chain management, ensuring a seamless delivery experience for its customers.
This new initiative aligns with Zomato’s vision of making Hyperpure a key growth driver. The company has stated that Hyperpure has the potential to surpass its food delivery vertical in terms of market size, given the extensive addressable market within the B2B space.
The launch of Express delivery is part of Hyperpure’s broader strategy to capture the growing quick-commerce segment. This sector has seen intense competition, with players like Blinkit, Swiggy Instamart, and Zepto vying for market share. With this latest move, Zomato aims to strengthen its foothold in this space while leveraging Hyperpure’s reputation for reliability and quality.
Earlier this year, Zomato announced plans to establish a state-of-the-art processing facility for Hyperpure. The plant will focus on value-added food supplies such as sauces, spreads, pre-cut vegetables, and semi-finished perishable products. This development underscores Zomato’s commitment to innovation and enhancing the B2B supply chain ecosystem.
The announcement of the Express delivery service coincides with Zomato’s recent capital-raising efforts. The company has opened an INR 8,500 crore qualified institutional placement (QIP) at a floor price of INR 265.91 per share. With shares trading 1.55% higher at INR 284.5 on the BSE, the market has shown confidence in Zomato’s strategic initiatives.
Hyperpure’s introduction of Express delivery is more than a logistical upgrade—it’s a strategic move designed to enhance customer satisfaction and streamline operations for its clients. By bridging the gap between supply and demand with unmatched efficiency, Hyperpure is poised to further solidify its position as a leader in the B2B supply space.
As the quick-commerce sector continues to evolve, Hyperpure’s emphasis on quality, reliability, and speed will likely set a benchmark for competitors, reaffirming Zomato’s commitment to innovation in every vertical it operates
