Zydus Wellness, a leader in science-backed FMCG solutions, proudly announces the pilot launch of Complan Immuno-Gro in Tamil Nadu, expanding its esteemed Complan brand portfolio.
This advanced immunity-boosting drink is designed to enhance children’s immune systems while supporting their growth and cognitive development, integrating over 20 Ayurvedic herbs such as Amla, Ashwagandha, and Brahmi. These powerful ingredients address the critical issue of immune system weaknesses that can lead to growth and developmental delays in children.
The nutrition drinks market in Tamil Nadu is currently valued at ₹940 Crore, with a notable demand for natural, immunity-enhancing products, especially due to seasonal variations that impact children’s immunity. Recognizing this opportunity, Zydus Wellness introduces Complan Immuno-Gro, an Ayurvedic solution under the trusted Complan brand, renowned for its commitment to health and nutrition. This pilot launch is one of several initiatives in Zydus Wellness’s pipeline, reflecting the company’s dedication to delivering innovative and effective health solutions.
Commenting on the launch, Tarun Arora, CEO of Zydus Wellness, stated, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”
To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new television commercial in Tamil Nadu featuring the beloved South Indian actor Sneha. The commercial highlights the low levels of immunity in children, which can lead to various illnesses, especially during the monsoon season. The TVC portrays a concerned mother who, to ensure her child’s safety and health, prevents him from playing in the rain. Sneha then appears, articulating the need for Complan Immuno-Gro, an immunity-focused solution for children, to help them stay healthy and enjoy their childhood to the fullest.
Expressing her excitement about the campaign, actor and Complan brand ambassador Sneha said, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”
Zydus Wellness continues to lead the way in providing science-backed, innovative health solutions. With the launch of Complan Immuno-Gro, the company reaffirms its commitment to supporting the health and well-being of children in Tamil Nadu, ensuring they grow strong and healthy with the best that Ayurvedic science has to offer.
Experience the power of Ayurvedic nutrition with Complan Immuno-Gro, and give your children the immunity boost they need to thrive in every season.
